Professional Services

Professional Services ASPAC LAUNCH

Leading Edge
Value Creation




Introducing revenue driven methodology to the professional services industry.

Renowned international speaker, Blair Enns, Founder/CEO of Win Without Pitching and author of Pricing Creativity, joins Ceinwen McNeil, Managing Director of First Follower, to present Win Without Pitching - Professional Services.

The professional services landscape of today is becoming increasingly crowded and highly commoditised, resulting in a price cutting race to the bottom. Adapting the Win Without Pitching principles to the industry’s challenges, Blair Enns and Ceinwen McNeil will present a solution designed to increase revenue, improve profitability and create a meaningful impact on clients' businesses. 

The methodology of Win Without Pitching applies to architects, engineers, lawyers, accountants and construction project management industries. If you’re a Senior Executive, Partner, Founder or General Manager looking for an alternative way to add value to your business proposition, we welcome you to join Blair Enns and Ceinwen McNeil for the ASPAC launch of Win Without Pitching Professional Services. 

Join Ceinwen McNeil and Blair Enns for the launch of Win Without Pitching - Professional Services, where they will cover;

  • The three levels of financial success in a professional firm

  • The key principles of value-based pricing

  • How to master the value conversation

  • The obstacles to–and skills required for–moving to the next level

  • The traits of the professionals and firms that achieve extraordinary financial performance

This is Blair Enn’s exclusive presentation to the professional services industries. Secure your table at the Melbourne luncheon to ensure you don’t miss out on this wonderful opportunity. An invite-only boardroom luncheon will also be available in Sydney.


"Win Without Pitching has made us millions while freeing us to focus all of our powers on helping our clients achieve remarkable successes."

- Mark Dimassimo, CEO, DiMassimo Goldstein



Blair Enns WWP

Blair Enns

Founder & CEO, Win Without Pitching

Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker, and the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Based in the remote mountain village of Kaslo, British Columbia, Canada, Blair lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale.


Ceinwen McNeil

Founder & Managing Director, First Follower

A rare combination of holistically-minded and detail-oriented, Ceinwen (pronounced ‘Kyne-wen’) began her career in the public sector. It was here she began to hone her skill as a fierce negotiator and build the vast network of professional contacts she maintains to this day. Ceinwen has an impressive list of qualifications, including: 

  • Bachelors Degree in Business and Organisational Behaviour

  • Graduate Diploma in Business and Marketing

  • Masters of Public Administration

  • Harvard Business School Leading Professional Services Firms program

She was headhunted by a global Big 4 consultancy and eventually came to direct their Victorian Government Business Development department. Her time at Harvard Business School’s Leading Professional Services Firms program sparked the bold choice to divert from the expected partner track at the Big 4 consultancy to strike out on her own. She founded First Follower in 2016 – a consultancy that designs and executes growth strategies for professional services, so they make more money

This calculated risk paid off. In just a few short years, Ceinwen’s grounded expertise and forthright attitude has been in high-demand globally, she has been accepted for a highly coveted place in Harvard’s prestigious ‘Owner President Management’ program and has left a trail of vastly-improved businesses in her wake.





12PM - 2:00PM

Level 89, Eureka Tower
7 Riverside Quay, Southbank

$250 (incl. GST) p.p. or $1800 (incl. GST) for table of 8
Your ticket includes arrival canapes & single course lunch, drinks for event duration and keynote presentation.


12PM - 2:00PM

Park Hyatt Sydney
7 Hickson Rd, The Rocks

$250 (incl. GST) p.p.
This is an exclusive boardroom lunch with limited tickets available.